Product
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Gymly and AI: An Open Platform for the Fitness Entrepreneurs of Tomorrow
The way you interact with your business tools is changing. Instead of logging into dashboards and clicking through screens, you'll increasingly work with AI. It surfaces what matters, prepares decisions, and handles the routine. You stay in control of every decision that counts.
This isn't about replacing you with software. It's about giving you a team member that never sleeps, knows your data inside out, and always comes prepared.
What is an AI agent?
An AI agent is software that independently performs tasks on your behalf. Not just answering questions, but also: fetching data, running analyses, sending messages and preparing decisions.
For fitness entrepreneurs, that means for example:
Churn prevention: an agent analyses your member base daily and flags who's at risk. You decide how to reach out.
Smarter scheduling: an agent spots that Thursday evening spin has been full for three weeks. You decide whether to add a slot.
Financial overview: an agent summarises your revenue, failed payments and growth trends in a daily briefing. You open your phone and know where things stand.
Lead follow-up: an agent drafts a personalised welcome message with every new trial booking. You review and send.
How Gymly is built for this
Gymly's architecture has been designed from the start as an open, event-driven system. Everything that happens in your business, a new member, a missed payment, a fully booked class, is captured as an event. External systems, including AI agents, can listen to those events and act on them.
This has been in our DNA from day one. We believe fitness software should be open, composable, and ready for whatever comes next. The Developer API, which we launched in December 2025, is a direct result of that architectural choice. Not a feature added on top, but the natural next step.
What does that look like in practice?
Say you connect an AI agent to your Gymly data. You ask:
"Which members haven't visited in the past 30 days and have an active subscription?"
The agent retrieves the data, filters, analyses, and gives you a list of names plus a suggestion for a retention action. In seconds. You decide what to do with it.
At the same time, your agent listens to everything happening in your business:
A member cancels → your agent picks up the signal → drafts a personal message → logs the action in Gymly. You review and approve.
A group class ends → your agent sees the attendee list → notices the Thursday evening spin class has been full for three weeks straight → suggests scheduling an extra slot. You decide.
The difference: you combine listening to events with targeted analysis. Data comes to you, and you can dig deeper whenever you want. The agent does the groundwork. You make the calls.
Right now, working with AI agents on your Gymly data requires technical setup. You work with our Developer API, and the agent writes code to retrieve and act on your data. Early adopters like U.be Health are already doing this and seeing real results.
We're actively building towards a future where this becomes simpler.
Where we're heading
We believe fitness software of the future is not a dashboard. It's a platform that collaborates with AI. Gymly is that intelligence layer: we handle complex processes behind the scenes and surface them as simple actions and data points that AI agents can work with.
Here's what we're working on:
Making it easier to connect AI agents to Gymly. Today it requires developer knowledge. We're building towards a setup where agents can communicate with Gymly directly, without writing code in between.
Security and privacy by design. We're laying the foundation for granular permission controls, so you can determine exactly what an AI agent can and cannot access. Your members' data stays protected under GDPR standards.
Learning with our partners. We actively work with customers and integration partners to discover where AI agents create the most value, and which events and data points matter most. We build this together.
What this means for you
Early adopters are already using AI agents on their Gymly data to work smarter. Here's what that looks like in practice:
Spotting members at risk before they cancel. Not buried in a quarterly report, but surfaced daily with a suggested next step.
Opening your phone and knowing where things stand. Revenue, occupancy, trends. Without clicking through dashboards.
Letting an agent handle the repetitive work. Welcome messages, follow-ups, payment reminders. It prepares, you approve.
Scaling without scaling your team. The same agent works for 100 members or 10,000.
Get started
Want to discover what's possible? Three ways to begin:
Activate the Developer API: included in our Business plan, or available as an add-on. With full documentation and examples to get started.
Experiment: connect an AI tool to your Gymly data and ask your first question.
Talk to our team: we're happy to think along about how AI can strengthen your business. Book a call.
"I run a small group personal training studio in Amsterdam. Gymly makes it possible to build things with their Developer API and AI that would normally require an entire IT team. Our complete financial overview, our trainer app, even the daily briefing on my phone: it all starts with my Gymly data. They understand what small studios need."
— Lars Ubachs, U.be Health
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